As part of the experiment, researcher Adrian North of Heriot Watt University asked the test audience to split several songs into certain categories. Music could be classified as "powerful and heavy," "delicate and refined," "stunning and refreshing" or "juicy and fresh." During the second stage of the experiment, North asked 250 subjects to drink "Cabernet Sauvignon" or "Chardonnay" (to choose from), while listening to the music they previously classified.
As a result, it was discovered that music has a strong influence on how people perceive wine. For example, when people drank red wine, listening to Karl Orff's solemn tune "Carmina Burana", 60 percent of the subjects described their drink as "powerful and heavy." At the same time, the same wine was rated as "awesome and refreshing" when listening to "Nouvelle Vague".
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